Does your website have these 12 things?
A five-minute checklist for any small business website. Each item is something customers or Google look for. Missing a few is normal; missing most means the site is probably costing you calls.
Can customers reach you?
- Your phone number at the top of every page, and on phones it’s a tap-to-call button.
- A clear next step, like “Call for a free estimate” or “Book online,” on every page.
- Your hours and service area, easy to find without digging.
Does it build trust?
- A headline that says what you do and where, like “Roof repair in Monroe County,” not just your name.
- Real photos of your work, your team, or your place. Not only stock photos.
- Reviews or testimonials from real customers.
- Nothing out of date: no old copyright year, expired specials, or “coming soon” pages.
Does it work on phones?
- Text you can read without zooming, and buttons big enough for a thumb.
- It loads in a few seconds on a phone connection.
Can Google understand it?
- A page title and description that say your service and town (it’s what shows in search results).
- A secure address (https), so browsers don’t warn “Not secure.”
- A Google Business Profile linked to your website.
Check yours automatically
My free website checkup tests most of these in a few seconds and gives you a score out of 100, with plain-English notes on what to fix.
Common questions
My site is missing a few of these. Do I need a new one?
Not always. Some fixes are small. If it’s missing most of them, or it’s hard to update, a fresh site is often cheaper than patching an old one.
Can you just fix my current site?
Often, yes. Send me the link for a free review with honest suggestions.
What’s the most important item?
The tap-to-call button. Most local customers are on a phone and ready to call. Make it one tap.