Do I need a website if I have a Facebook page?
Short answer: yes, if you want new customers to find you. Facebook is great for the people who already know you. A website is how strangers decide to call you.
What Facebook does well
Facebook is free, easy to post on, and great for keeping regulars in the loop: specials, new photos, holiday hours. If your business runs on word of mouth, it’s a good tool. Keep using it.
Where Facebook falls short
- Google shows websites first. When someone searches “roofer near me” or “nail salon in Monroe,” websites and Google Business Profiles take most of the clicks. Facebook pages often show up further down, if at all.
- Not everyone uses Facebook. Plenty of customers don’t have an account, and some pages ask them to log in to see more.
- Your best info gets buried. Prices, services, and service areas scroll away under newer posts. Customers want answers fast.
- You don’t control it. Facebook can change its layout, limit who sees your posts, or lock your page. A website and domain are yours.
- It can look less established. For bigger jobs (a roof, a remodel, a wedding cake), many customers want to see a real website before they trust you with their money.
The best setup: both, working together
Think of your website as your storefront and Facebook as your bulletin board. The website answers the big questions (what you do, where you work, what it costs, how to reach you). Facebook keeps people updated. Link them to each other.
What a simple website needs
- A clear headline that says what you do and where
- Your services, with prices or starting prices if you can
- A few real photos of your work
- A big tap-to-call button for phones
- Your hours, service area, and reviews
That fits on a single page. It doesn’t need to be big or expensive to work.
Common questions
Can I just use a Google Business Profile?
You should absolutely have one, it’s free and drives a lot of local calls. But it works best with a website linked to it. Google uses your site to understand what you do.
Will a website replace my Facebook page?
No, keep both. Your site can link to your Facebook page and show your latest posts if you want.
What’s the cheapest way to get a real website?
A focused one-page site. My Starter package is $250 one time, and you see a free mockup first.